Our History

Our Story

Ask Mummy & Daddy was founded by me, Kane Dowell, in 2017. I wanted to create a range of premium, high-concept sweets that were perfect to give as gift boxes.

I’ve always had a sweet tooth: as a child, I’d go to the 1p sweet shop and as big a bag of sweets as I could afford. When I visited places like Hong Kong, the USA and Australia as an adult, I was amazed by their sweets: they had so many inventive flavours and incredible packaging. I was inspired to create my own unique assorted confectionery for gifting, all made in the UK with biodegradable or recyclable packaging. From old fashioned sweets to the country’s first cocktail candy floss … We are experimenting and having fun!

Ask Mummy & Daddy is proof that anyone can overcome personal challenges to pursue their dreams. I’m dyslexic and in school I had little to no support. I ended up leaving education at the age of 15 without a single GCSE and by the age of 21, I was neck-deep in debt. Thankfully, I found I could learn loads on the job and was able to turn things around, becoming operations manager for a successful food business. Adversity makes you stronger. It’s okay to take risks if you learn from your mistakes and can solve problems creatively. We’re all human! I like to think the brand’s playfulness and personalised candy reflect this.

Initially a side hustle, Ask Mummy & Daddy grew organically as word of mouth spread and customer numbers grew. The turning point was a successful meeting with Selfridges about stocking our signature sweets in their iconic Food Hall – and the rest, as they say, is history. Now the company is a full-time operation with our own production, marketing and events teams. You can find our sweets online and in national outlets as well as family-owned shops across the UK.

What’s in store for us next? In the long-term, world domination! Until then, we’ll settle for Ask Mummy & Daddy becoming the UK’s favourite sweets.

Fun Facts

In 2019 we sold over 10,000 jars of delicious sweets and we aim to double that in 2020.
All our packaging is 100% biodegradable and that includes the jars, lids, label and all the gift boxes (sadly not the sweets though)…
We cater for all dietary requirements from vegan, vegetarian as well as gluten and dairy free options.
We became the first company in the UK to sell gummy bears with real 24K Gold Leaf in them (these will return later in the year)!

Meet the team

Kane Dowell


Kane left School at 15 with no GCSE’s and no idea of what he wanted to do  – scary times ahead. Kane worked at Cath Kidston for nearly 10 years in various roles and saw the business go from 2 shops to over 100. Kane then joined Biscuiteers as an Operations Manager and worked there for over 2 years. Soon after, Ask Mummy & Daddy was born from Kane’s parents’ spare bedroom, with friends and family helping to pack and deliver orders. Kane’s father even helped come up with the name!

Since then the Ask Mummy & Daddy you have come to love have expanded the team, product range and moved out of Kane’s parents! We are now stocked in Selfridges, Moonpig.Com, Fenwick, Neon Sheep and many farm shops and delis throughout the UK.








At Ask Mummy & Daddy, we live to create beautiful gifts – but not at the expense of future generations.

Join the team

Join us! If you have a sweet tooth and would like to be a part of a small but fast-growing business with a friendly team that’s bringing new energy to the confectionery sector, then click below.